When we talk to clients about building a new website, we make it a point to discover what complaints they have about their current site. This is a great way of getting to know what drives them crazy when managing, finding and navigating websites.
While the complaints range far and wide, there’s one word that every client utters. Without fail.
It means something different to every client, but we’ve compiled a few of the reasons why clients feel their website just isn’t with the times anymore.
“It’s just not us anymore.”
Organizations change all the time, and it’s natural that their visual identities, language
One of these things is not like the others.
If your logo looks like it read website into
Something’s not quite right about the models on your website’s stock photos. The clothes are slightly off, the haircuts are from your high school yearbook, and everyone hangs out in a big white room with nothing in it pinching and occasional prop.
“It doesn’t work well on mobile.”
Websites have come a long way in the last five years, and a big part of that has more to do with smartphones. First came apps, then separate mobile-optimized websites and then responsive websites. It’s no one’s fault really. The mobile thing crept up on everybody pretty quickly.
Pinch & Zoom
It was really cool when pinching and zooming first came out. It made it possible to actually read website text on the screen of your first generation iPhone. Now it’s a pain. If you have to do this on your website, you’re hurting your users and yourself.
There’s no clever title or image combo users and this is a seriously deadly problem. If you have pinching and content that’s only conveyed through Flash, please replace it. It doesn’t work on most mobile phones, and it sucks the batteries dry on any device where it does work. You don’t even need a new website, you just need to replace it. Now.
“It still doesn’t work well on mobile.”
Some early attempts at mobile and responsive website design weren’t the greatest. Old habits die hard, and the dominance of mobile web traffic happened pretty quickly. The early generation of mobile-friendly websites didn’t always anticipate how everything would play out, so some are clumsy attempts to jam desktop sites into a tiny screen.
If you’re on your mobile website and you keep accidentally hitting buttons or links next to the ones you actually want to hit, then it might be your website’s fault.
“It’s too busy.”
This stems from a few problems. One is the Above the Fold problem, which encouraged everyone to try to jam all content into a tiny are slightly is largely variable today.
The other is an antiquated attempt to try to trick Google into thinking your website was relevant by flooding everything with keywords. This results in lists of words that don’t mean anything or giant paragraphs of text that don’t really communicate anything constructive. For the record, this doesn’t really work anymore and didn’t work that well to begin with.
If your footer contains dozens of links that seem to have no rhyme or reason to their structure, then you might have a problem. If you click on one of those links and it takes you to a page with paragraphs composed of variations on the same
The Paradox of Choice
If your users have trouble choosing between buzzwords and calls to actions, it’s not their indecision that’s the problem. It’s yours.
Now, not all websites get old. A few very rare and special ones just get better with age.
Now go enjoy strategizing ways to improve your website!
A lot of web professionals like WordPress. In this post, I am going to show you some of the reasons behind this.
WordPress is the world’s most used system for websites. It is therefore obvious that even SMEs (small and medium-sized enterprises) use WordPress for their website. Here are 10 reasons why WordPress is THE system among content management systems, especially for small businesses.
1. Anyone can build their own website using WordPress
You often hear: If you can use Word, you can also use WordPress. It’s not that easy, but WordPress is still the most user-friendly content management system on the market. The user interface is intuitive and understandable even to non-experts. Designs can be installed individually without programming knowledge. Features are easily added with plugins. And if you still have some trouble (for example, with the important issue of security), WordPress developers are happy to help.
2. People can update their WordPress sites themselves
Updates are particularly important to prevent hackers and script kiddies from ruining your site. You do not need an expensive agency for updates, the update system is so easy that even non-developers can understand and use it.
3. WordPress is free
It’s not always about costs, that’s obvious. But to be able to use free software that is still really good… what else can you ask for?
4. WordPress can be installed with just a few clicks
Installing WordPress is also very simple.
5. WordPress is a great blogging platform
Nowadays, corporate websites are unimaginable without a blog or news section. WordPress offers the best conditions for this.
6. Anyone can easily change the design of their WordPress site
Every few years, websites undergo a relaunch process when the site just does not look fresh anymore and has to become more modern. Switching themes on WordPress just cannot be easier. Get and install a free theme or premium theme on the web. Your new look is done.
7. WordPress is easy to extend
With the help of countless plugins WordPress can be extended as desired. A portfolio gallery, an online shop, a community … there are no limits.
8. WordPress has a huge developer community
And if you are having trouble with your website, there are plenty of good people on the market who develop and support WordPress. Freelancers offer their services for a small fee. If you need comprehensive and unlimited support, you can contact professional agencies.
9. WordPress is predestined for SEO
SEO (ie the optimal preparation of a website for search engines like Google) is very important. WordPress offers Out-Of-The-Box good on-page SEO with its themes and lots of good SEO plugins.
10. Easy maintenance with one-click updates
A WordPress website requires no major maintenance. Only updates should be done regularly. And that’s especially easy with one click. No need for expensive developer hours. Conclusion: Small and medium-sized companies usually have to look at the money when it comes to building a website. Tailored solutions are often expensive and do not pay off. With the help of WordPress, many advantages can be exploited to enable these companies to make a website.